FINO Tequila, an ultra-premium spirits brand co-founded by Indian cricket player Yuvraj Singh and a collective of entrepreneurs, has debuted in the United States market, with plans to enter the Indian market by mid-April.
Made in the highlands of Jalisco, Mexico, the brand launched in Chicago, a strategic market it said serves as a springboard for its global expansion.
At the launch, Yuvraj Singh, Chief Shot Caller at FINO, said, “FINO represents everything I believe in—resilience, excellence, and the courage to transform challenges into victories. Just as I’ve approached my cricket career and my personal life, FINO is about pushing boundaries and proving that with determination, anything is possible.”
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Jana Iyer, Chief Product Excellence Officer, and Sonali Patel, Chief Creative Officer, shared, “We’ve channelized our backgrounds in healthcare and business into a product line that is crafted from 100% blue agave grown in red, mineral-rich soil. FINO follows a rare additive-free process, to ensure the highest quality and an authentic tequila production.”
Initially available in Blanco, Rosado, Añejo and a limited-edition Extra Añejo, FINO is currently featured in Chicago establishments, including Michelin-rated Indienne, RPM Italian, Miru, Tre Dita at St. Regis, and several others. The brand will be available in India initially through duty-free outlets.
