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Naked Nutrition Expands into the UK and EU with Launch of Regional Websites and Flagship Whey Protein

Sarah Mitchell by Sarah Mitchell
May 8, 2025
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Naked Nutrition Expands into the UK and EU with Launch of Regional Websites and Flagship Whey Protein
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Naked Nutrition has officially made its entrance into the UK and European markets, launching regional websites to bring its clean, single-ingredient supplements—led by the bestselling Naked Whey protein—to health-conscious consumers across Europe.

With this international move, Naked Nutrition is introducing its commitment to “nutrition with nothing to hide” to new audiences eager for cleaner, more transparent products.

The hero of the range, Naked Whey, is a 100% grass-fed whey protein powder sourced from small dairy farms. Containing only pure whey protein and offering 25g of protein per serving, it remains free from additives, GMOs, sweeteners, colours, and artificial flavours—highlighting the company’s purist approach to nutrition.

Since launching in 2014, the brand has focused on high-integrity, minimalist nutrition. Each product is designed with simplicity and transparency in mind, offering customers a clear view of what they’re consuming and why it matters.

To support its European rollout, Naked Nutrition has launched UK and EU-specific online stores to cater to local market needs.

The UK site features a fully localised experience with prices listed in Pounds, fast delivery options across the country, and region-specific customer service.

Similarly, the EU website is designed for European shoppers, offering Euro pricing and expedited shipping across the continent, giving customers peace of mind and easy access to the brand’s full product range.

“Ever since I started Naked Nutrition in 2014, our mission has been to offer nutrition with nothing to hide,” said Stephen Zieminski, founder of Naked Nutrition.

“We are extremely excited to bring that mission and our products to a broader European audience. By launching in the UK and EU with dedicated local websites, we’re making it easier for customers in these regions to access clean, high-quality supplements and to join us in our commitment to clean nutrition.”

With this launch, Naked Nutrition reinforces its global vision for clean, honest wellness. UK and EU customers can now experience the brand’s transparent approach firsthand by visiting their local websites.

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